Posts

Showing posts from May, 2009

BCG Matrix- For all boys!

Image
Background Information (Something serious but, must read and NOT FOR MBAs) BCG : A simple tool for assessing a company's position relative to others. It is a 2X2 matrix plotting market share against market growth. BCG matrix categorises Strategic Business Units ( SBUs ) of a company in to cash cows , stars, problem children and dogs according to their market share and market growth. Now read on.. . So, with due respect to Boston Consultancy Group Matrix, MM , an aspiring entrepreneur came up with his own 'matrix' called MCG matrix ( MM's Censorious Girl's Matrix) and it is as follows; In this model we have four kinds of girls; 1) Cash Cows 2) Stars 3) Problem Babes 4)Dogs (B*****S) Cash Cows: Consider them for marriage only, if you are so keen you can date them for 2-3 months but because of the higher market share there is a probability that some other entrepreneur will take over it. Cash Cows are, as the name indicates, usually rich, need not be beaut...